Male CEOs With Deeper Voices Run Bigger Companies And Make More Money


Max Nisen| BUSINESS INSIDER.Apr. 19, 2013.
Barry White

Soul legend Barry White   Wikimedia  Commons

At least in an abstract  sense, many people associate a deep voice with authority, power, and  seriousness. Exactly the things one would expect or hope for in a CEO.

A new  study, “Voice Pitch Predicts Labor Market Success among Male Chief Executive  Officers” from William J. Mayew and Mohan Venkatachalam of Duke University, and  Christopher Parsons of UC San Diego, takes a look at the voice pitches of CEOs  of large public companies, and found this to be true.

A CEO’s voice that becomes lower by a 1%  decrease in the pitch correlates with $30 million more in assets for the  company they manage, and a $19,000 increase in their salary.

Those on the deepest  end of the voice scale run companies that have $440 million more in assets  and earn some $187,000 more. Deeper-voiced CEOs were also found to stay at their  jobs longer.

The average CEO in the study comes in at 125.5 Hz, which is about average for  an adult male. By way of comparison, James Earl Jones, famously the voice of  Darth Vader, has a voice pitched at around 85 Hz.

The effect is more pronounced when a CEO has more decision-making power or  discretion, and was separate from experience, education, and age.

It’s easy to be skeptical about the idea. But it turns out there’s a  fundamental biological advantage to having a deep voice. Women find deep-voiced  men more  attractive, they father more  children, and they’re viewed as more socially and physically dominant.

There’s not much you can do to change the natural pitch of your voice, but it  might be worth curbing a tendency to speak higher or faster when excited, and  try to speak slower and lower.

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